Fad

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Fad refers to a short-lived and often intense trend or fashion style that gains popularity quickly but fades away just as rapidly. Fads are typically driven by novelty, often influenced by celebrities or social media, and can encompass clothing, accessories, hairstyles, or even lifestyle choices. Unlike classic or timeless fashion, fads have a limited shelf life and may not stand the test of time. They capture the attention of a trend-following audience but are not meant to endure, making them a temporary phenomenon in the world of fashion and popular culture.